How Website Designing Bring Traffic For Website

Internet is the most effective and significant approach of marketing. Now most of the business in the world display and advertise their products and services via the internet. No doubt internet marketing is an easy technique but have a one look for competition. For instance if you search for web design company then thousand of web design companies pages in search engine. You don't have time to search the entire site; therefore, search engine optimization helps to determine where your website appears in the search engine results pages.

If you want to beat your competitors then keep in mind search engine optimization tips during website design. If your site in the results pages are higher than more people use your website. Website design does impact where your website appears in the search engine results pages; moreover, web page layout factors relevant to search engine optimization .There several factors influence the position of a site in the search results; but ,I am suggest only about the web page outline aspect which is are as follows:

1) Amount of text on a page:

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have high information content. Generally, you should try to increase the text content of your site in the interest of search engine optimization. The best page size is 500-3000 words.

2) Number of keywords on a page:

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size - the larger the page, the more keyword repetitions can be made. There should also be some difference in the number of entries for each of these repeated words.

3) Keyword density and Search Engine Optimization:

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. The most favorable value for keyword density is 5-7%.

4) Location of keywords on a page:

A very short rule for search engine optimization experts - the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

5) Text format and Search Engine Optimization:

Search engines pay special attention to page text that is highlighted or given special formatting.

a) Use keywords in headings: «H» tags are used less than nowadays, but are still very important in search engine optimization work. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags.

b) Highlight technique: Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.

6) «TITLE» tag:

This is one of the most important tags for search engines. Make use of this fact in your search engine optimization work. Keywords must be used in the TITLE tag. TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

7) Keywords in links:

You should use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

8) «ALT» attributes in images:

Any page image has a special optional attribute known as alternative text. Search engines save the value of image Alt attributes when they index pages, but do not use it to rank search results. Currently, the Google search engine takes into account text in the Alt attributes of those images that are links to other pages. keywords can and should be used in Alt attributes, but this practice is not vital for search engine optimization purposes.

9) Description Meta tag:

This is used to specify page descriptions. A lot of search engines (including the largest one - Google) display information from this tag in their search results if this tag is present on a page. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

10) Keywords Meta tag:

This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in search engine optimization projects. However, it would be advisable to specify this tag just in case there is a revival in its use.

Search engines look at the design of your website to pick up aspects of search result. Thus you need to design your website according to search engine optimization.